Unveiling our New Logo and Brand

What’s good in the (old) bottle is better in the (new) can

A note from Katee McGee, Creative Director, Anderson Valley Brewing Company:

We knew from the very beginning, when the family purchased the brewery, that one of our first major projects was going to be redesigning the packaging and branding. We’re excited to share with you the fruits of that labor.

It’s also important that you know how deeply we’ve come to appreciate the long-standing connections that so many beer drinkers have to this brewery and this region. Throughout this process we made sure to prioritize its history and spirit at every step.

The process itself has taken over a year and an enormous amount of our energy because we felt an obligation to do it right.

We owe it to this brand and all the work put in by the people who came before us to make sure that we were making a thoughtful and respectful update, and we think we have done just that.

Making great beer is really the hardest part and the team here has been nailing that for literally decades. Our new look is a recognition and celebration of those efforts.

Over the next several months, you’ll see the updated packaging on your local shelves. When you do, we hope you recognize it immediately as Anderson Valley Brewing Company beer, it’ll certainly taste that way.

-Katee

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